Really great to see UI framed through the lens of small business realities. The article’s points about trust heuristic evaluation of a website example, professional appearance, and usability are exactly what I needed. Sometimes small businesses skimp on UI, thinking fancy features are for later—but this makes it clear a clean interface can make or break user perception early on. Also liked the emphasis on keeping UI simple, consistent, and tailoring to your customers rather than chasing design trends. Will share with my team.